KEEP MOVING FORWARD

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THE GENERALS CUP MOTIVATIONAL MUG COLLECTION

MUG QUOTE

"IT AIN'T ABOUT HOW HARD YOU CAN HIT, IT'S ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD" (SYLVESTER STALLONE)

• Ceramic
• 11 oz mug dimensions: 3.8″ (9.6 cm) in height, 3.2″ (8.2 cm) in diameter
• Dishwasher and microwave safe

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OUR CULT CLASSICS TRIAD. BECAUSE THE BEST COFFEE IS SIMPLE

ROASTED TO PERFECTION

It starts with the bean.

We specialize in growing and fermenting techniques that aim to produce the best possible coffee beans in the world. We taste our roasts over and over again to extract the most incredible natural flavor notes and aroma that our beans have to offer.

We also use an old and rare form of fermentation in which we leave the red fruit flesh of the coffee berry on while the bean ferments. This soaks the bean in a natural sweet honey that results in highly desirable award winning beans with incredible mouthwatering flavor.

Whether it be dark chocolate flavors or woody cedar aromas, we use the beautiful high altitude acidity to tap into different experiences and roast to draw out the flavorful oils within the beans.