The Generals Journal

FARM TO CUP: WHY WE ROAST AND SELL OUR OWN COFFEE

The Generals Cup Inc. is the incorporated company serving as an extension of the estate developed with the intent to reach international purchasers of commercial...

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THE GENERALS CUP: HISTORY, HERITAGE AND FARMING PRACTICES

History and Heritage It’s 1880, our great great grandparents travelled from Spain to New York to Nicaragua. Now standing on the peak of a volcanic...

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Parasitic Politics: The Invisible Coffee Estate

Importers cannot appreciate the massively difficult undervalued efforts by invisible coffee farmers. Roasting companies often use cheap machine harvested, mass produced, unripe coffee enhancing it...

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